I went back in May to test out the cheesecake everyone was talking about. I waited in line for 1hr 20 minutes. Upon reaching the door, you can smell the baked goods. They produce 12 cheesecakes every 15 minutes and they only had 3 ovens. You were only allowed 1 cheesecake.
The cheesecake itself was soft and light. It wasn't too sweet. I find it much tastier to eat it when warm. It was good but I don't think I would wait in line for over an hour again for it. I went back in July during lunch hour and the line was about 40 minutes. It gets busy in the afternoon when people get off work. I was surprised to see that they were now open at 7 am. Good for the early risers!