There are so many great things about this shop, it's hard to know where to start! First, I have been both pierced and tattooed here. I don't get pierced very often but I had a positive experience despite being so nervous. However, I have gotten lots of tattoos and I must say this shop is the place where I've had my favorite tattoo experiences. Instead of studios where you can see everyone else getting worked on (which I like as you get to watch others get worked on as well) - you get a private room. I didn't realize how much of a difference this made in my entire experience. The shop's music was enjoyable but my artist Rebecca played her own music which helped me relax even more. I feel like a very valued client when I'm there. I live in downtown Calgary but the drive up to Airdrie was totally worth it. Great place - very respectable and clean!