I'd say the price is on par with what you'd find almost anywhere else, even in the downtown area because I paid $65 for a replacement on my cracked iPhone 4s screen. Though, what really set this place apart for me was the speed of service. Was interested by other reviews praising the wait times, as most other stores that I had visited estimated at least 2 hours or repairs done by the evening, although maybe those have peak times? But to that point, Toronto Repair advertises less than 45 minute repair times on their site, and they did mine in 20 minutes. It was also nice that they threw in and applied a screen protector afterwards.
I understand that repair places (especially) will seem unpredictable in their level of service and prices, but at least here the price seemed fair compared with other locations in the GTA, and they tried to do you good by at least advertising their quality of service and sticking to it.