Average Scottsdale crowd, and an average time here.
We went here again on a Saturday night. We waited over 30 minutes in what I can only imagine was an artifical line that seemed to ebb and flow inexplicably quick. Some loser dude here bought a girl in our group a cheapo WELL drink, so beware of these fools. Maybe it was an isolated incident, who knows. They have a dress code (no flip flops, dress to impress), which keeps the riff-raff out.
Drink orders were taken by one woman bartender in a bizarre assembly-line fashion - taking the easy way out and paying no attention to patrons who arrived WAY before others. Sorry to tax your short-term memory bartendress!
Women with generic tastes in music (think Top 40 jamz on the radio) and generic tastes in atmosphere (think white rentable cabanas and platform blocks on the dancefloor) will probably like it. People who care for quick service, unique music, or a place with character probably won't care for it.
Warning to all guys out there - they will charge you $10 cover just for being male, while ladies are free. Kind of lame (and possibly illegal?) since there are plenty of bars in the area that don't charge cover, esp. based on gender.