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| - Have any of you been to JCPenney recently? WOW! It's on the up!
First of all, the new pricing policy is great. Three tiers: 1) standard price, 2) month-long specials, 3)markdowns straight to "best price" - so if you see something with the red tag you know that it's the lowest it'll be. And, wow, they are going low.
I got my little cousin 5 shirts, 1 skort, and a pair of jeans for $17 2 weeks ago for her birthday. Yes, kids clothes are cheaper than adult clothes in general, but this was just a steal. Last night I found a pair of M-N-G (Mango) jeans for $5. FIVE DOLLARS! And they're doing a total remodel of the store and have already installed a really fashion-forward jeans department featuring Levi's products (which, sadly, have never worked for me - but it's still a well designed department) and a really wonderful, if a bit small, shoe department.
Fashion-wise, having lived in Europe for 3 years I can say with confidence that the M-N-G line that Mango is doing for Penney's is sometimes even better than the stuff in their standard stores in the UK and Europe (I kept noticing this on trips to the US). They've also got other designer collaborations and seem to be trying to compete with the fashion-forward nature of Target, etc. while keeping hold on the more traditional department store branding as well.
Since moving back to the US in the Spring, I've been shopping more at Penney's that I had in probably the 5 years before I left. This location and the West Towne location are really making great strides.
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