My pre-teen daughter (who is a girly girl) and I went to Every shoe store in the mall. Prior to the mall we had also gone to some stores that carry shoes for younger girls. In the end this was absolutely the winner by far - higher heals and stylish - competitive price and a HUGE HUGE smile on her face. Hands down it was the best service and the winning selection for us. We were greeted immediately and directed to the proper location. In the recent past, my teen daughter purchased a hat here. Good experience then as well.