Came here on vacate because I needed a new Lightning to USB Cable for my iPhone. Customer service was quick and easy and they even let me charge my phone which had died. Of particular note, there wasn't the usual stares, "can I help you's", and general awkwardness that come with being a dark brown man standing around in a mostly-white store. Also, there were more women working in the store than I usually see in the Bay Area - both of color - which was nice. Sadly, none as dark as me...