I went here because I won the pureHMV contest to see an advance screening of THE HANGOVER: PART III on May 22, 2013! Of course, I didn't see a movie in either UltraAVX or IMAX there (considering the fact that I love those large formats), but I still had a lot of fun. The place is amazing outside, it has a long escalator, and it is one of those rare movie theatres that serve beer. I cannot wait to go back someday!