Yum yum yum yum yum. Now I am craving a cupcake from here, which I haven't had in several years! One of my professors brought cupcakes from this place to a board review. I don't really even like sweets, but took one to humor him. OMG, after I tasted it, I was HOOKED. Really flavorful, rich, not too sweet. Seems a lot of cupcake places put TOO much frosting on, but I think Bloom does a perfect balance of cake and frosting. Was always worth the drive to Middleton when I lived in Stoughton and was working in Madison.