Bru Espresso Bar opened three months ago but I only just noticed it. Their business card, website and Facebook all list different phone numbers right now so I think they're still getting things together. For some reason, there is currently no signage that even mentions the word "Bru", so look for a cute lower-level spot advertising "ESPRESSO + GELATO". I just visited for the latter and it was lovely.
Aliya was a ray of sunshine behind the counter and helped us narrow down our flavour selections. The hazelnut/chocolate Bacio was delicious, as was the Cappuccino and Blood Orange. Prices are high and the same as Gelato Simply Italian a few doors down ($5 for a small cup or cone, $6.5 for medium and $7.50 for large), but I had a "medium" cup from the other place yesterday (yes, I had lunchtime ice cream two days in a row, I just can't worry 'bout no haters, gotta stay on my grind) and it was less than today's generous small cup from Bru. And the service here is friendlier.
You can also pay with PayPal here, and it's a breeze.