I am in store with money in hand and they will not sell me an iPhone 7plus unless I activate it and get a contract. What's the point of paying full price if you are being forced to get a two year contract, then on top of that they are also charging $100 more then apple charges for the same phone without a contract online. Best Buy is a rip off. I drove an hour across town in rush hour traffic to get here as well and the website doesn't mention a need for activation. Best Buy knows how to lose business for sure