I was visiting here from out of town and wanted to stop in and get a sense of the bike community in Madison. Both shop owner and employee ignored me and turned away from me the moment I said I wasn't from there. When asked about the mountain biking in the area I was told 'I don't mountain bike.' And that was it. Surely, you've heard of someone else who mountain bikes? As a bike shop employee myself back home I really wasn't impressed.
I really hope this isn't representative of the bike community in Madison. I come from a place where people are down to earth, so I will be looking elsewhere in this town.
As far as inventory they seem to have a nice selection of interesting parts and accessories. I didn't get a chance to see their knowledge about bike parts because they ignored me about 20 seconds after I walked in.
Won't be going back.