I am a fan of Trader Joe's, always have been since I first stepped foot in one outside of Berkeley, California in my Sophomore year of college. I was instantly in love with all the products, the amazing quality - the CHEAP prices!
Trader Joe's is like your neighborhood store, except it's not Wal-Mart (YAY.) and it's l much smaller than Whole Foods, which I appreciate. I like to enjoy my shopping trips and not feel consumed by the store I am in. Often while I am at Whole Foods I feel a little uneasy because I have a hard time meandering through their multiple aisles not finding what I am looking for. TJ's is easy to navigate and set up much more like say, Albertson's or Vons.
Their products are wide-ranging and they offer things you will not find anywhere else. For obvious example: Cookie Butter.
I also love when they are offering samples and pop up out of nowhere to allow you to try a new delicious cookie they happen to have that day. What's better than surprise cookie? Um, not much.
Their flowers are also pretty much the best you're going to find at any super markets/grocery stores AND the prices are rock bottom. I purchased a sunflower bouquet for $3.99 as opposed to Fresh & Easy who always sell theirs at at least $5.99 but usually more like $7.99+. On my last trip I scored an entire basil leaf plant for $2.99! Yes, that's super cheap, plus the basil plant was in perfect condition.
I am going to start shopping here more often.