Pretty cool idea. When you walk in, the first thing you'll notice is the upbeat, urban vibe. It was pretty much west coast hip hop and rap the entire time we were there. I'm not sure how this company started, but I get the feeling they used to be a food truck. Like one of those good food trucks that has a constant line. Food was a little more expensive than I would normally pay for hot dogs and fries, but it was extremely worth the extra couple bucks. If you like spicy, they've got plenty of menu options for you. My wife doesn't do spicy, and she still found something she loved. We watched the second half of a soccer match just sitting there talking. Good atmosphere to hang out. They also have a pretty good beer selection if you're into that. Overall, recommend!