This is my go to liquor store. They not only have the best daily prices for spirits, but on the rare occasion where Fry's grocery or other local store has a seasonal sale, Total Wine price matches. Walmart doesn't even do this anymore.
Add to that, this place has a huge selection of liquor brands and flavors within those brands. They also sell a wide selection of beers and wines.
I am a member of their free membership club and have attended private tasting events. However, half the time I go here there is a public sampling going on in the store.
Another bonus is the knowledgeable staff. I have always found them to friendly and knowledgeable. They have always willing to help with suggestions and general information when looking for something special as a gift or wanting to try something new.