Had a Blo yesterday before a photo shoot; it was my first time trying a Blo and I had expectations of something super high end and luxurious. I was happy with my experience/hairstyle overall, but it felt more like Supercuts for updos. The space is lovely, staff friendly, etc; nothing was wrong. But I never felt like I was in a high end establishment. Also, the $10/10 minute head massage seemed like not much more than a normal salon shampoo; I was very disappointed with this service.
Ultimately, I will go back, but only for special events. If I'm looking to be pampered, I'll stick to actual spas.