Only been here once but it was good! Good enough that we took home 2 pints & a 6 pack of their Frozen Custard sandwiches. I think they were called bear paws or something like that... I haven't been to Luv-It's yet so I can't compare the two. But what I can say is that if you're an ice cream lover and you're in North Las Vegas, YOU GOTTA TRY RITTER'S FROZEN CUSTARD!!!