Exactly what you'd imagine a over priced, sugar free popsicle would look and taste like. I just don't get human behavior...why we clamor over the designer high priced when the grocery store version is just as good, if not better. It was ok. Rather bland to me (results of no sugar). When I want a sweet treat I actually want it to be a little sweet. So for me its another one I will chalk up to "I went." Can't say I will be in a rush to go buy a $5 pop when for the same price, I can go to Harris Teeter and dress up a half gallon for better results.