First time ever being in ulta and no one helped me or my friend. We were in there for almost an hour and no one bother to come up and greet us. We thought maybe they didn't notice us but even when we were visible no one helped. We watched the employees ask everyone but us if they needed some help. I even went to the extent of going in the same direct as an associate and she walked the other way. Although the bad experience the girl that rang us up was nice and in a way made up for it.