It's a Tiffany's. Its expensive and the jewelry is of high quality. The customer service is extremely great here compared to the Tiffany's in Cincinnati where I am from. The sales staff here is not pushy and very hospitable. I would recommend this place to any man if you want to make your loved one happy, this is one my the best Tiffany stores in the country and its not as crowded as the one in NYC. I have always been treated extremely well here so I would recommend the store. You def can feel like a high roller here.