Hooray! Authentic Korean food in Madison!
New Seoul is an unassuming restaurant towards West Towne Mall that really does Korean food the old-fashioned way. No fusion nonsense, no weird Americanized Korean options - their food is something a Korean grandma would recognize and make.
I had to go with classic Korean fare - a pancake appetizer and stone bowl bibimbop. (The pancake is not pajeon, it's a one-person potato-based pancake.) Both were solid, and it came with three side dishes and bottomless soup. Again, A+ for authenticity. The bibimbop had all the right parts, and the mandatory hot sauce was both spicy and flavorful. Did I mention the banchan and soup?
This restaurant has solid food and fills a much-needed culinary void of Korean and in general Asian food in Madison. I will be coming back.