Perfect icing/cake ratio! The cake is moist, the buttercream is light. They use fresh ingredients and you can taste the quality. This is not the overly-sweet kid-style cupcake. The flavors are complex yet simple. They even have Thirsty Thursday flavors that are made in adult beverage flavors. These are, by far, the best quality cupcakes that I have ever had. Check them out!
Just a heads up, the vanilla-based cakes tend to be a little more dry and crumbly than the other flavors which are very moist.