This store moved from the Promenade to the NW corner of Scottsdale and Thunderbird. It is a wonderful store, with a lot of educational toys and some original ones. The play area is really nice. I think my twins are about to outgrow it, but it is worth spending sometime there. Last time we were there about 1 and 1/2 hours. It is $9 per child and they can play with all the toys for as long as they want. The place is very clean. Kids and parents are required to wear socks. The day I went there was a mom and kid who were barefoot. I guess they don't police it very well, but hopefully people will understand that it is the only way to keep the place neat. The play area is for children up to 5 years old. On a hot summer day, it is a very good option.