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| - Oops! Looks like I'm breaking the trend of five-star reviews.
This place is okay, but definitely not 5 star-worthy.
First, the eats: The pastries, while I'm glad to say are made with decent ingredients (they post them, and there's no soy crap or margarines/hydrogenated oils), they're not very impressive. Their cookies are the hard, crunchy kind which I generally dislike (especially when they look big enough to be the soft kind). The other pastries, like their red bean rolls and things of that nature, are reminiscent of a sweet hot dog bun filled with whatever filling. I will admit I haven't tried any of their cakes, but given that I didn't like the other stuff...
Next, they're not too great with customer service; especially ostensible contrast. What I mean by that is that both times I've been in there, I have been preceded by a Japanese customer to whom they were very jovial and nice. Then, here comes the white guy (me) and they're kinda like "eh." They also really oughtta hire a woman to be up front, as the guys there (including the old guy I saw in the back) all seem pretty brooding and preoccupied.
I dunno; I get the tendency of people to give 5 star reviews based on the fact a place is locally owned and/or novel (Wow, real Japanese people!). I just feel that in this case, it's hype.
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