It seems like most other folks who stayed here, I got my room on priceline (for $50). I was also rather annoyed that priceline considers this hotel to be downtown Madison -- but that was my fault for not looking closer at the map, not the hotel's fault.
This is a great hotel though. The rooms are big and comfortable. Parking and wifi are free (as are cribs). Service as friendly and quick (almost over the top). They have a nice pool and a free shuttle service (that I did not use).
I also like that if you forgo maid service you get a $5 voucher that you can use at the restaurant or starbucks.