So as a footwear "enthusiast" I've been rocking NBs for the longest -- the comfort in their shoes my opinion stlll remains among one of the best when it comes to casual walking, hanging out and of course running. Thanks to good ole' pops when I was a youngin' I always wondered why he wore these funky grey running shoes. It wasn't until perhaps my days in college where plenty of walking was done did I realize that these were truely magical shoes! Ha! Anyhow back to the Factory Store, its all done in typical store fashion with women on one side Guys on another. For dudes I saw a number of 547 types and 999s, technical and casual apparel with some additional shoes in the rear of the store interspersed with brands that I assume are also owned by New Balance. Prices are okay when compared to retail but if you sneakerheads know where to look online then there's better deals to be had for sure.
If you're looking for their more premium, limited edition releases around town you're better off checking out Feature or Undefeated.