Prices are fair, quality is good. I have only purchased items not sold items so I am not sure about that part of the business. This is a great place to get affordable and nice estate rings and jewelry. You never know what you'll find in their case. I bought my husbands wedding ring here rather than trying to order online. He wanted just a simple 14kt comfort band, a nice width and we found one at Jim's for 1/2 of what I expected to pay. Very pleased. Two years later and he's still wearing it comfortably.