Low prices, high quality and good selection (for size of the store) - everything I can ask for in a grocery store. I always forget the $5 off coupons that come with their circular, but their regular prices are great anyway. The majority of their products are fresh & easy brand, but they've started expanding into other name brand dry and canned goods the past couple years.
They have a lot of random items I haven't seen at other stores like fat free coconut milk, organic almond milk for the same price as almond breeze, brown sauce (British condiment), hot dogs w natural casing. I've never tried any, but they have a huge selection of cooked meals that just need heating. But it all looks pretty good.
Its a great place to just run in and grab something. There's rarely a line since its all self check out with people there actively helping unlike most places where they just stare at you. They have reserved parking up front for ppl w kids, and hybrids as well as handicapped. Um I'll admit to having used the hybrid parking a free times - everybody else does it! Weird that they have hybrid parking but no option of paper bags.