I've eaten here a dozen times over the last 20 years and love it. Family place, I've never seen an advertisement in the paper or on them Internets.
I think Family Owned says it all. Somebody's family has a restaurant, cares about customers and service and good Italian food. The only thing that I ever had that was bad there was the house red wine, which was absolute crap, but I order it all the time. House reds are always crap at family Italian joints!
Go here next time you consider going out for Italian.