| rev:text
| - The sandwiches, the service, and the concept are all great. If they can keep this up they are going to do very, very well.
Edit:
So I think I owe it to the fantastic guys at Roast to expand on my review and explain exactly why this place is going to do so well. In no particular order, here's what makes Roast a fantastic addition to State Street.
1. The Ingredients
Apparently, most of the stuff is locally sourced. Personally, I don't care if they fly it in by zeppelin from Timbuktu, the important thing is that the food they are serving is fresh and high quality. And the bread... oh, God, the bread. Let's just say it's good.
2. The Sandwiches
Every single sandwich is brilliantly designed on a conceptual level. They're all based on traditional favorites, but most have a slight twist that really brings it home. All the ingredients make sense; none is randomly chosen. And where lesser restauranteurs might slap all their sandwiches on the same roll, that's not the case here. Each is perfectly paired with the right bread for the job.
Also, I have to mention the absolutely ingenious decision to include a layer of lightly friend cheddar mashed potatoes on the turkey with cranberry-jalapeno relish special last week. Brilliant!
3. The atmosphere.
They've really done a nice job reshaping the Buffalo Wild WIngs Space. It's more open than it has been, the color schemes are great, and the whole space is inviting. Definitely check out the basement (you might not even realize it's there)-- it's a really fantastic lounge area with a ping-pong table. It's awesome.
4. The service
It's incredibly consistent, especially for such a new place. I stopped in last week and the place was packed with drunken undergrads and yet I still managed to get in and out in a few minutes with my takeout order. It seems like they can prepare a whole order in the amount of time it takes Hawks to spoon out a bowl of chili.
5. The Owners
These guys really deserve a round of applause. They're all young guys, they're all taking a big risk, and they are all working their butts off. To top it off, they're all incredibly nice and sincere. These guys aren't playing at being restauranteurs-- they've thought long and hard, come up with a really great concept, and are doing everything they possibly could to make it succeed. State Street is lined with restaurants that are poorly conceived, poorly-run, badly-valued etc. etc. and yet somehow still manage to stay open. WIth the addition of Roast, the bar has truly risen.
Thanks for bringing your incredible work to Madison, guys. I really think you're going to make a well-deserved mint off this place.
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