Stopped in to buy a doz for work, cost $14.50 which included 2 schmears of cream cheese (opted for plain & blueberry). I got a variety which included blueberry, everything, cinnamon, choco chip, sesame. My only complaint -- for the amount of bagels they should include 3 schmears, 2 isn't enough and I ended up getting another. Pretty good but your basically paying for the name and packaging. Go cheaper or include another shmear...and I would bump up to 4 stars!