I don't know about beating a NY deli, but it definitely was good, and there were plenty of menu options. The staff was very friendly (but efficient) too. We enjoyed our sandwiches - my husband got the philadelphia (super yummy) and i got an italian sub (can't remember which one). The sub was good but not spectacular... The philly was delicious though, and I was jealous. Based on our experience I'd suggest going with the specialty sandwiches over the subs, but that's probably a matter of taste. We'd definitely go back, though.