One word...FUN!
It brings back memories of yesteryear in one plaza block! The owners are friendly, the novelties are fantastic, I can go on...if I had $1M, I'd rent a U-Haul and have a lot of toys in it and have all the Fischer-Price Toys on a shelf like in that "Seinfeld" episode "The Merv Griffin Show". And one side will look like The Angry Video Game Nerd's wall full of games and posters!
It also calls out to everyone...and I mean everyone!