I likely drive by 3 yogurt shops to get to Yogurtology. And it's well worth the drive.
With so many yogurt shops popping up, you might notice the formula: someone buys a franchise, they order their flavors from the same vendor, have the same toppings, hire a couple 16 year olds, yada yada. You been to one, you been to many.
Product Quality: Yogurtology has turned the competition up a couple notches: the assortment of toppings is incredible- it's the only place I know of that has baklava as an ice cream topper. The fresh fruit is plentiful and beautifully fresh. The yogurt flavors are spectacular, so you will definitely have some serious decision making to do.
Atmosphere: Spotlessly clean- i think that they hire one person just to clean, vacuum, and wipe down. The help is very friendly and forthcoming- they must seek out gregarious employees, or train their employees to be outgoing and helpful. There is seating inside and outside.
I hope this place is around for a good long time!