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  • Oh, Uniqlo. You sure bring me back to Asia. From the Japanese style branding to the way I have to maneuver my way through the sea of people. Someone in their review referred to Uniqlo as "Asian Gap". Haha. Yeah. Being just a little bit exotic but not TOO exotic, Uniqlo has earned itself top hype levels amount Torontonians, who notoriously love to line up for stuff in the name of hype. Remember Muji? Uncle Tetsu. Cheesecake Factory. Anything that's a "pop up". Drake. The great thing about Uniqlo is that it's big enough that you don't have to line up to get into the store, just for everything else. The clothes are, well, basic. But that's what you're here for. Affordable, quality, every day wear. No branding. Usually very neutral. They're famous for their heat tech, which is quite impressive actually. Thin material that keeps your body warmer than other thin materials. Their underwear is comfortable and their outerwear is timeless. You can be 14 or 40 and wear the same things. Staff are also clearly trained from the original Japanese service manual. While Forever 21 and Zara give me back pains from sorting through literally mountains of mismatched clothing, Uniqlo workers are dispatched every time a shirt is slightly out of place. Fitting rooms are usually the nightmare corner of any store, especially a hyped up store, but Uniqlo has at least 5 people keeping things on track. They're sorting clothes, directing people, removing items, and moving at speeds that qualify as cardio exercises. On top of that, the "host" type person of the fitting room (the guy that greets you and hands out item numbers), is crazy polite on top of being great at what he's doing. We're in our 20s, he called my fiancĂ© "sir". Oh my. Is Uniqlo worth the hype? Nothing is worth the amount of hype Torontonians give things, but Uniqlo isn't bad at all. I foresee it having a very successful run in the harsh Canadian retail market, which has already punished several other brands into bankruptcy (Sears, Express, Costa Blanca, Jacob, Mexx, Aeropostale...oh my god the list is endless, this is so sad). At least when you walk out of Nordstrom feeling financially inadequate, Uniqlo will always be there welcoming you with affordable arms. (15/100) - 2018
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