My understanding is that there are not very many of these stores and this is the only one in the Valley. I've been here a handful of times now always looking for clothing so I can't really speak to the equipment. They have an incredible selection of clothing though from all of the name brands you see on tour every week. They are sorted by brand to make it easier for you to find exactly what you are looking for. The only reason I don't give them 5 Stars is because their prices are not very competitive. You'll do much better at any sporting goods store you can find but you run the risk of not having the same selection.