This is my new favorite pho place in Madison. The broth is good, and the portions are reasonable. Their vietnamese coffee is premade and does not come with the press on top, but it's still pretty good.
The ambiance (lighting, pace, space, and decor) was comfortable and pleasant enough that I commented on it multiple times during dinner. At 6pm on a Sunday, the place was full of couples, families, and friend gatherings, without being over-crowded.
It's the only place in Madison that makes the tri-color dessert the way I like it - with lots of jelly and coconut milk, and not too sweet.