Love the concept of Fresh and Easy, everything the urban professional needs to feed him or herself. Big Cucumbers (English ones) for 89 cents, sunflower seeds for 89 cents, Ricotta cheese 1ibs for $2.69, Orchids in a pot for $14.99 not to mention the fresh basil still growing in a pot for $2.99?? Pre-made couscous for 1.89. The prices seem ubsurdly ridiculous but maybe that's because they hire hardly any staff. You must check out your own groceries while they bag them, just start checking stuff through and don't wait for someone to help, they come anyway.
I love the European style, size and no nonsense items, although I hope they survive to meet the American taste and market. Until then I will enjoy eating fresh and easy.
I love the fact I've never had to wait for some old critter signing a check or someone fiddling with coupons, it seems like the average American doesn't have the aptitude to be able to help themselves at check out thereby aisles remain relatively empty.
I also love how they are using relatively small urban commercial spaces that until now were largely abandoned being too small for the average chain grocery store--Good on you Fresh & Easy, Keep it up and feed the people!