My first experience with Grate Roots was in 2012 at the farmers market on cactus and the 51. My BFF from NY was visiting so we stopped at the booth. Wow it was fantastic! The citrus horseradish is off the cuff yummy, I use it straight, mixed with mayo, and for shrimp cocktail mixed with ketchup. during the holiday season they have a cranberry horse radish that is to die for. since it is a "cold" product I don't think they ship or at least they didn't used to which is a bummer as I would like to send some to my friend. fortunately it is sold at the AJ's by my house so I never run out.