I can't help but wonder if/when Sprinkles will step up its game. Sure, like many of the other cupcake establishments that have popped up in the area, they have a pleasant decor and pretty treats to look at, but what about the basic product? The favor and texture were just average --- nothing a novice like me couldn't whip up at home. It's a little sad that the lure ends at the packaging. How about an out-of-this-world cupcake that will make me want to visit again and again?