The service is quick, there are discounts of paying upfront, and you avoid the health issues that come along with dry cleaning chemicals. I've been a long-time customer and have found that I'm treated like an A-list client even though I don't have that much dry cleaned, and that's key.
Before you go somewhere else, ask yourself if it's really worth saving $0.50 in exchange for breathing in perchloroethylene, glycol ethers, decamethylcyclopentasiloxane and whatever other chemicals your cheaper cleaner will cover your clothes in. Think about especially long and hard if you have a little one at home.