I have to preface this review by disclosing that I rarely go to the grocery store so my opinion should be taken lightly. Well, that's not true. I do go to the grocery store on a regular basis to buy three items: wine, cheese, and magazines. Sprouts is not good for those items. Don't go there for wine, cheese and magazines. Sprouts is good for the quarterly health kick, though. It has a fantastic vitamin section and knowledgeable staff to advise you. And Kombucha. I used to drive all the way to Whole Foods just for Kombucha. I was very pleased to find it at Sprouts. And the produce is cheap. So, for vitamins, Kombucha, and actual food items, go to Sprouts.