It's a sporting goods supply store. The selection is fairly decent, and there are plenty of friendly staff able to help you find what you're looking for.
If I have one pet peeve here, it's the pricing. For the items I've come in for (foam rollers, weight lifting gloves), prices have been on the high side- almost to the point that I considered ordering online. But both times I purchased in store, the item rang up cheaper at the register! Perhaps it's just the way they do things, but I'd prefer the accurate price listed on the shelf. I would probably buy more.