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Over the last year I have eaten here about 2 dozen times. Today will probably be the last. Why? Well for whatever reason, they feel that they need to squeeze more margin out of each customer. Probably a contributing factor is because the size of their restaurant is like an airplane hangar for a hamster cage. The portion size of the meat dish Spicy Chicken Bul-Go-Gi (which is the only thing I have eaten here each time) has been consistently becoming a smaller part of the plate. They attempt to mask this by adding a decorative lettuce leaf or adding more onions, but c'mon, we know what you are doing. Sometime over the last several weeks they have changed to a new bento-box style format where the rice, chicken, sides and a side salad is separated into compartments on the box. Sadly, the quantity of chicken was decreased yet again. So, taking a time machine from the beginning of 2010 to 2011 would likely show that the amount of chicken provided in the dish has dropped by half. At $10 + tip, it is already a steep price to pay for lunch. According to the CPI (series ID: APU0000706111), the price of chicken has remained nearly constant over the last 2 years. With half the chicken, they can probably squeeze out an extra 0.50-$1 per customer. But when they start losing customers because of this, their net gain is NEGATIVE! I have seen this time and time again, but why is it so hard for restaurants to understand this simple concept?
So not only do they lose my business, they lose the business that I bring in by bringing my co-workers to lunch. I am very sad that Korean food will no longer be a part of my daily lunches.
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