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| - I hate to sound cliche, but Lick's really isn't what it used to be. In the late 90's and early 2000's you didn't go to lick's for the food only, it was a whole experience. The places were busy and lively, with attentive staff, who even sang to you. The whole vibe was upbeat and fun, the food was even pretty good too. But lick's has made a couple mistakes that lead to their current state of affair.
Lick's (the corporation) decided to, like a call girl, sell itself. Their homeburgers began appearing on store shelves in grocery stores. This was a big slap in the face to any franchisee's. Now people could have lick's burgers at home, for cheap, thus eliminating the need to visit any of the storefront locations. But wait... at least they still had the fun environments within the restaurants right? Wrong. This stopped soon afterward as well. Servers now speak normally, as they would anywhere else.
A meal there nowadays isn't horrible. The burgers okay, the fries are okay. Nothing wonderful, and no excitement whatsoever. Decor sucks, but everyone already knows that. Service is disappointing when compared to the way it used to be.
Stop by if you're feeling nostalgic (I guess), or if there's nothing else around and you just want some standard food.
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