I am a big fan of Earth Fare! I have loved every single thing I've purchased there. I think most of the employees I've chatted with are very friendly and lovely. The location is very convenient.
The only reason I do not make it my "normal" grocery store is that too many of my normal grocery staples are simply too expensive there.
I do like going to Earth Fare every month or so to pick up items I can't find at my normal grocery store, like Field Roast vegan sausages, specialty produce, So Delicious ice cream and Veganaise. While I would typically buy this kind of stuff from Nature's Bin in Lakewood (it's locally-owned and probably is a little less expensive), I have to admit that Earth Fare is more "fun" to explore on a lazy Sunday afternoon.
If you sign up for their text alerts, you will get awesome, surprisingly generous coupons sent on a weekly basis.