I don't know what it is exactly about Belfast Love, but I keep returning ...
On second thought, it may be because compared to other King West bars, Belfast Love is less pretentious (although last time I went I did spot some Bay Street bros wearing their suits ... on a Saturday night) C'mon!
Anyway, I never feel like I have to wear a pound of makeup and a dress here to fit in, so I appreciate the casual vibe, good music and decently priced drinks compared to neighbouring venues.