Started out as a Super Bowl gag gift. We had a condo association Super Bowl event and one of our regulars is a died in the wool Packer's fan. Thought it funny since he is from Chicago and I would have guessed Bears fan.
In any case, he was about the Patriot, under inflated footballs etc.
Came the time of the Super Bowl, we presented him with an under inflated football. Thanks to Dick's in helping us with the gag.
On the otherside, these folks have always gone out of their way to help their customers. This store and most Dick's that I have been in go out of their way to serve the customers and are very customer centric