Fresh sushi, and bonus points for having some interesting exotic items.... but the portions are on the small side and prices are on the high side.
I don't mind paying for great sushi, but hate to feel taken advantage of.
Being an entrepreneur I understand the importance of making your financial obligations, but keeping your customers happy is the key to that.
I eat out a lot. I wish there were other decent sushi places in Central Phoenix. There really aren't. Still - I am not planning on returning.