Want that expensive rope dog leash and I don't even have a dog. Want that $20 old key can opener. There are things in here I didn't know I needed and then I realize I must have Made in Canada socks. I must have a marble tray. I must have another coffee Chemex pot. I must have... Some explaining to do when I get home.
And, look at that kerning in their logo, though. It's emblematic of how much space is between each item for sale in the store. Respect that move, and respect a store that'll go for broke and carry both expensive ropes and Oregonian sea salts.